About Me

Having advised businesses on image, issues, relationships and reputation for nearly 10 years, Danny has firmly established himself as a public relations and communications leader.

He has developed communication strategies and executed numerous campaigns for a number of leading businesses including, Telefónica, the London Chamber of Commerce and Industry, O2, Wayra, INTO University Partnerships and the London School of Economics.

The majority of his years have been spent within the technology start-up ecosystem where Danny has provided PR counsel and created communications campaigns for many early-stage businesses.

Danny actively mentored up to 100+ start-ups during his time at Wayra and as a speciality has helped some of the UK’s most innovative organisations amplify their own start-up acceleration programmes.

These include the launch and sustained amplification of programmes funded by ASOS the global online retailer, MSD, one of the largest pharmaceutical companies in the world, and GCHQ, an intelligence and security organisation of the United Kingdom.

At present, Danny is working to re-establish Ve Global (formerly Ve Interactive) as a flagship of the British tech ecosystem. After being bought out of administration, Danny helped navigate the business through a management buyout, a global rebrand and following a £15million investment is developing a B2B PR strategy across 18 markets.

Danny’s passion for politics has helped him support the public affairs activities of many businesses. Danny has worked alongside COADEC, Tech City UK, Tech London Advocates, and many others, to influence decision-makers on a number of policy areas including diversity, the Government’s digital strategy and GDPR compliance.

Away from his work, Danny ran a social enterprise for 6 years which looked at ways to decrease political apathy and heighten political literacy among young people. This developed into a national campaign backed by O2, Amnesty and the Citizenship Foundation, which helped u-turn a decision to make Citizenship non-statutory in British secondary schools.

More recently Danny combined his passion for social change and tech start-ups by co-presenting ‘Trailblazers’, a YouTube series aimed at millennials and technologists. The series has accumulated over 2million views to-date.

Ve Global

Head of PR and Social Media

October 2016 – Present

I’m currently the International Head of Communications for Ve Global. Ve is a world-leading technology company. Ve’s technology has become an essential component for any online business to acquire, engage and convert customers. Founded in 2009, Ve currently has 20+ offices and 10k+ clients worldwide.

www.ve.com

Wayra

Head of PR, Communications & Marketing, Wayra UK

October 2014 – October 2016

While at Wayra, Telefonica’s global start-up accelerator, I oversaw all external communications; maintained digital and social media channels; defined the marketing and thought leadership strategy and dealt with all PR enquiries and amplification. This included managing the communications for Telefónica Open Future in the UK, which runs innovation hubs in Oldham and Birmingham as well as acceleration partnerships with GCHQ, ASOS, MSD and other major organisations.

www.wayra.co.uk

Telefonica

Senior Communications and Digital Media Manager for Telefonica Global

June 2013 – December 2014

Before joining Wayra, I led the pan-European communications strategy for several entrepreneurial, educational and youth development initiatives run by Telefónica. I worked closely with teams across six countries, while coordinating with 120+ delivery partners and assisted Telefónica’s policy unit in Brussels on showcasing how the global telco was increasing digital literacy and evoking entrepreneurship to prominent European ministers.

www.telefonica.com

INTO

PR and Communications Manager

April 2012 – June 2013

During my time at INTO University Partnership, I was responsible for managing, implementing and driving key PR and media strategies to help publicise the global education partnering organisation and strengthen awareness of public-private partnerships in Higher Education across the United Kingdom, the United States and Asia.

www.intoglobal.com

LSE

Communications Manager

September 2010 – April 2012

As the Communications Manager for the London School of Economics, I oversaw and led on the communication strategy for one the world’s leading Higher Education institutions. As well as managing day-to-day operations and a small communications team, I was also responsible for strengthening relationships with other academic institutions, representative bodies and when applicable, the press.

www.lse.ac.uk

London Chamber

London Young Chamber Executive

February 2010 – September 2010

As the London Young Chamber Executive, I worked within the Press and Public Affairs Department delivering and publicising the London Young Chamber initiative – a mentoring programme designed to improve business literacy in London schools. In addition to holding meetings with LCCI business leaders, student groups and other key stakeholders, I produced reports, online articles, contributed to the ‘London Business Matters’ publication, managed social media channels and contributed to press releases.

www.londonchamber.co.uk

University of Lincoln

Bachelor of Arts (B.A.), Media Production, 1st Class Honours

2005 – 2008

Winner of the Munton Medallion and Helsinki Media Landscaping Award.

Professional Case Study

Ground-breaking Corporate Acceleration Partnerships

Professional Case Study

Professional Case Study

It’s been a tremendous privilege watching Danny develop over the past five years. From seeing him pitch his social enterprise to O2’s leadership team, to him transforming O2 Think Big’s communications strategy and now at the helm of Wayra’s PR machine, I’ve been continuously impressed with his creativity and determination in pursuing ideas that not only make an impact but evoke people into action.

Ronan Dunne

CEO, O2 (Telefónica UK)

Having only worked with Danny briefly, I’ve been considerably impressed by his professionalism and the substantial results he’s achieved in such a short period of time. The speed at which he was able to execute a launch plan that not only led to substantial press coverage but also helped source some incredible fashion tech start-ups to our programme proves the effectiveness of his approach.

Rachel Bremer

Global Communications Director at ASOS

Danny has been a strong supporter of the work we’re doing at One Young World throughout his time at Telefonica. He is an incredible ambassador owing to the impact he’s made socially through his political campaigning or indeed the help he’s given social start-ups developing innovations that solve societal ills. This activity is representative of someone who cares deeply about the work he’s doing and how it makes a difference in the world.

Kate Robertson

Former Global President of Havas Worldwide and Co-founder of One Young World

The energy Dan put into all of his endeavours was contagious and made those around him work even harder as a result. He was always positive, despite any pressure he may have been under, and set about completing all of his tasks with confidence.

Frederic Michel

Executive Vice President, Corporate Reputation and Special Programmes at Sky Italia

It’s an absolute pleasure working alongside Danny in delivering the Policy School. The work we’re doing is right on the forefront of our ambition in bringing more innovative thinking back into government and how we deliver policy in the future. Danny’s deep knowledge and understanding in this area has been a priceless resource and it’s hugely reassuring knowing that as we gear up for another programme, Danny will be there helping us achieve our goals.

Rupert Cryer

Assistant Director, Cabinet Office

Danny is a hugely creative and highly resourceful individual. When working together, I was struck by how he could take one piece of content and turn it into something that could engage multiple audiences across a variety of online and offline communication channels. This was made more impressive by his ability to deliver content quickly and to a high standard, regardless of the working environment he was operating in.

Paul Fabretti

Director, Social Media, Microsoft

I’ve known Danny for over 5 years now. From seeing him pitch his social enterprise to the O2 executive team in 2010, to coming up through the ranks at Telefonica and now leading communications at Wayra, it’s been an incredible journey and his success is testament to his unwavering attitude and perseverance.

Helen Parker

Head of Social Innovation, O2 (Telefónica UK)

Danny has been a true inspiration in helping MSD amplify the ground-breaking work we’re doing around innovating the healthcare sector through accelerating tech start-ups to help the NHS deliver better patient outcomes. His commitment to our vision, combined with his insatiable appetite for content and tireless efforts in exciting major stakeholders around the work we’re doing has been incredibly rewarding. I am more than confident that his significant contribution to the programme has safeguarded its success and buy-in from MSD’s senior leaders.

Junaid Bajwa

Executive Director of Healthcare Services, MSD